Individual bicycle fenders through product configurator for Pletscher AG

Challenge

Bicycles built differently also have different requirements for their fenders. Due to the large number of bicycle models available, it is not possible to sell fenders without configuration. The radius of the wheel, the width and length of the fender and options for attachment make up the fender individuality. In order to get a customer to buy a fender despite the many options, it was necessary to develop a user-friendly product configurator.

Solution

Using Figma (prototyping tool), we developed a click dummy in several iterations and agreed on this with the customer. This enabled us to quickly determine the large number of options to be configured and develop a common idea for the product configurator. Within two months, we were then able to fully implement the product configurator and put it online for Pletscher's customers.

Result

Today, the fender configurator is used by dealers and private customers to send order requests to Pletscher. The configurator can be easily used on any device on Pletscher's website. Pletscher can now benefit from requests via the configurator and thus create suitable offers and price suggestions without a great deal of effort in specifying the fender.

Furthermore

We also advertised the product configurator for Pletscher on Instagram. You can find the reel here.

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